We’re more than a company – we’re a community of brands and businesses driven by a shared purpose.

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The Mānuka Collective uses the goodness of honey for unity, growth, and betterment.

Every day, we wake up with a shared belief that through collaboration, we can reach greater heights and make a positive impact. We’re interconnected, a force that can drive change.

Join us to spread goodness, forge relationships and uphold the values that define us.

Our Philosophy-Yoghurt-Honey-The-Manuka-Collective

SUPERIOR TASTE

Award winning goodness in every drop.

We’re driven by the idea of ‘more’ - more flavour, more smoothness, more goodness.

Our PureFlowTM creaming process unlocks a new dimension of taste and texture that imparts a velvety rich taste profile in our honeys, while protecting the vital nutrients.

Our honeys have achieved the esteemed recognition of Supreme Gold at the Apiculture New Zealand Honey Awards – 2023, 2022, 2021.

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PARTNERSHIP OPPORTUNITIES

Expertise. Scale. Flexibility.

In the world of Mānuka honey, consistency, and quality reigns supreme. Our Collective connects an extensive network of beekeepers to allow us to source the highest-quality honey, process to award winning taste & texture standards and pack into export-ready finished products, all while maintaining the gold standard of sustainability and responsible sourcing.

Our diverse solutions include:

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Branded solutions ready for market success

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Packaged solutions personalised engagement

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Bulk blend expertly crafted, ready to shine

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Bulk raw an avenue for innovation

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With us, you’re not just acquiring honey. You’re unlocking a world of potential tailored to your needs and aspirations.

OUR BRANDS

Extraordinary honey from extraordinary brands.

Pure-New-Zealand-Honey-The-Manuka-Collective

Award winning taste and texture, 100% Pure New Zealand Honey is a beacon of the very best Mānuka honey. Offering a range of delectable Mānuka honey and Mānuka supplements, as well as flavour innovations to support health & wellbeing and delicious food pairings.

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100% Pure New Zealand Honey

Watson-Son-Honey-The-Manuka-Collective

Reconnect with nature's essence through Watson & Son. From the remarkable Mānuka tree blossoms a precious taonga (treasure) – the Mānuka flower. It's a wellspring of inspiration and vitality. Watson & Son is rooted in tikanga (customs & culture of Māori) and our connection to Ngāi Tahu. 

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Watson & Son

Three-Peaks-Honey-The-Manuka-Collective

Iconic for its super-premium Tongariro Jar, Three Peaks™ is a luxury Mānuka honey with beautiful packaging perfect for a luxurious gift, for personal wellness or as an artisanal fine food.

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Three Peaks

Taku-Honey-The-Manuka-Collective

Tāku originates in one of the most wild and unspoilt places on earth — the fertile, volcanic Central Plateau of the North Island. Tāku means ‘mine, shared with you’ in Te Reo Māori — and this magical mānuka, lovingly crafted by nature and harvested by our people, is now yours to enjoy.

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Tāku

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Leverage your own expertise, branding and market heritage while feeling confident that you’re supported by expertise in production, security, consistency of supply and regulatory requirements associated with production.

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Your Own Label

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The Manuka Collective’s packaged solutions also offers a range of formats including honey sticks, lozenges and sachets. Here you can leverage your own brand, or co-brand with us. Click below to get in touch to learn more.

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Additional Products

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CRAFTED WITH CARE

We’re guided by Whanaungatanga and Kaitiakitanga principles, where our connections with each other and the environment are paramount.

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OUR TEAM

Meet the
Mānuka Collective

Ngāi Tahu Holdings

Ngāi Tahu Holdings is an intergenerational investor with a diverse portfolio of interests including farming, property development, seafood, and tourism. Their operations align with the values of Ngāi Tahu which include Whanaungatanga (family), Manaakitanga (looking after our people), Tohungatanga (expertise), Kaitiakitanga (stewardship), Tikanga (appropriate action), and Rangatiratanga (leadership).

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Ngāi Tahu Holdings

Perry Group

The Perry Group and its’ investments are defined by the mission of ‘Built to Last’ and five deeply held values: people, excellence, win-win, community, and pride. These values are central in the day-to-day practices of the Perry Group and build an environment where customers and business partners get the most out of doing business together.

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Perry Group

East Taupo Lands Trust

East Taupo Lands Trust is an iwi-entity that administers thirty thousand hectares of land in the central North Island of New Zealand. The Trusts’ purpose is ‘Caring for Kaimanawa (the region) for the prosperity of us all’ and their values include Kaitiakitanga (stewardship), Manaakitanga (looking after our people), growth and prosperity for all.

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East Taupo Lands Trust

Sean Goodwin

Chief Executive Officer

As CEO of The Manuka Collective, Sean is a visionary leader driving change in New Zealand's honey industry. Committed to collaboration and innovation, Sean's extensive industry network and role as Director of Apiculture New Zealand exemplify his dedication to positive transformation.

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Sean Goodwin The Manuka Collective
Holly Zachan

Brand & Product Manager

In her role as Brand & Product Manager, Holly leverages over twenty years of experience in brand development. With a keen focus on strategy and positioning, coupled with a solid history in design and extensive honey expertise from past roles, she seamlessly merges creativity with strategic insight. Her mission is to transform ideas into impactful experiences that elevate brands and deeply engage consumers.

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Holly Profile For Website
Katherine Brundell

Chief Revenue Officer

As Chief Revenue Officer, Katherine is an experienced sales leader with intimate knowledge of export markets and a strength in meeting customer’s needs and developing long-term partnerships. Katherine also brings her expertise in import/export compliance and control processes, previously holding the roles of Head of Supply Chain and International New Business Manager, at Oha Honey.

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Katherine Brundell The Manuka Collective
Jarved Allan

Operations Manager

As Operations Manager with 20 years experience at 100% Pure New Zealand Honey, Jarved has honed his skill at PureFlow™ processing, blend analysis, quality, and forecasting and inventory management. Three-time Supreme Gold Award winner at APINZ National Honey Awards, Jarved is leading the way in New Zealand's honey processing.

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 Jarved Allan The Manuka Collective
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Explore, experience and join us, New Zealand’s most awarded Mānuka honey producer. Contact us today.

Together, we thrive.

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