Pure Flow » The Manuka Collective

Taste the magic that flows into every jar of New Zealand’s most awarded Mānuka honey

Every jar of our Mānuka honey begins its journey with nature’s rough crystals – raw, unrefined, and full of potential. But here’s where the magic of our PureFlow™ process unfolds.

We start by selecting a small, precious batch of the finest crystallised honey, the foundation of our craft. With meticulous care, we hand-fold the honey, gently brushing the crystals until they transform into a smooth, velvety paste. This is the birth of our seed honey, a process so delicate and precise, it can take up to 10 days to perfect. But that’s what we’re after – nothing less than pure perfection, crafted by nature and refined by us.

Our mission is to create a truly natural product

Lovingly craft with time, care and attention. We sought nothing short of perfection, eager to share this exceptional experience with delighted Mānuka honey lovers worldwide.

Superior taste & texture

MINIMAL PROCESSING

Our commitment is to keep our honey as minimally processed as possible. By avoiding excessive heat and vigorous stirring, we ensure that the integrity of the honey remains intact, resulting in a consistently exceptional product with a silky texture that melts in your mouth.

NATURAL EVOLUTION

We are precise and meticulous in our approach. If the honey isn’t ready to be poured into jars, we refuse to rush the process, giving it the necessary folding time to achieve that perfect silky and creamy texture.

MASTER BLENDERS

We diligently monitor our PureFlow™ process both before and during development to ensure that every batch of honey meets our strict PureFlow™ standards, guaranteeing high quality from start to finish. As master blenders, we understand that Mānuka honey can naturally vary in taste from the top to the bottom of New Zealand due to weather and soil conditions. That’s why we expertly blend honey from different regions until we achieve the precise flavour profile, we desire across all our UMF grades.

CARE FROM START TO FINISH

We continuously check and re-check our honey. Before packing, we conduct an internal assessment: How does it taste? How does it look? How does it smell? If it doesn’t meet our high standards, we allow it to continue slowly folding until it reaches our PureFlow™ criteria.

It’s the time, care, and unwavering attention we pour into our honey that makes the difference. With meticulous care, we hand-fold the honey, gently brushing the crystals until they transform into a smooth, velvety paste.

Tasting notes

About the process

CAN YOU SHARE WHAT MAKES YOUR HONEY-MAKING TECHNIQUE SPECIAL? HOW DOES IT CREATE THAT SMOOTH, LUXURIOUS TEXTURE?

Every jar of our Manuka honey begins its journey with nature’s rough crystals – raw, unrefined, and full of potential. But here’s where the magic of our PureFlow™ process unfolds. We start by selecting a small, precious batch of the finest crystallised honey, the foundation of our craft. With meticulous care, we hand-fold the honey, gently brushing the crystals until they transform into a smooth, velvety paste. This is the birth of our seed honey, a process so delicate and precise, it can take up to 10 days to perfect. But that’s what we’re after – nothing less than pure perfection, crafted by nature and refined by us.

HOW DOES YOUR PROCESS DIFFER FROM MORE TRADITIONAL METHODS, AND HOW DOES THAT AFFECT THE FINAL PRODUCT’S TASTE AND FEEL?

It’s the time, care, and unwavering attention we pour into our honey that brings you the finest Mānuka honey. We take our carefully crafted seed honey and introduce it to larger batches, where it works like magic – a catalyst that coaxes the honey crystals to bond and gently smooth out. The result? A luxuriously silky texture that melts in your mouth, delivering the purest expression of Mānuka honey.

Flavour and Texture

WHAT’S THE SECRET BEHIND THAT SILKY-SMOOTH MOUTHFEEL? IT’S SO DIFFERENT FROM OTHER HONEYS I’VE TASTED.

IS THE CREAMINESS AND BALANCE OF FLAVOURS SOMETHING YOU AIM FOR SPECIFICALLY, OR DOES IT NATURALLY EVOLVE THROUGH YOUR PROCESS?

Quality and Experience

IT’S RARE TO FIND HONEY WITH SUCH A CONSISTENT, SMOOTH TEXTURE. HOW DO YOU MAINTAIN THAT KIND OF QUALITY FROM JAR TO JAR?

We diligently monitor our PureFlow™ process both before and during development to ensure that every batch of honey meets our strict Pureflow standards, guaranteeing high quality from start to finish. As master blenders, we understand that Mānuka Honey can naturally vary in taste from the top to the bottom of New Zealand due to weather and soil conditions. That’s why we expertly blend honey from different regions until we achieve the precise flavour profile, we desire across all our UMF grades.

Behind the Scenes

DO YOU PERSONALLY TASTE AND TEST THE HONEY AS IT’S MADE TO ENSURE THAT SIGNATURE MOUTHFEEL AND FLAVOUR?

WHAT WAS THE INSPIRATION BEHIND DEVELOPING THIS HONEY? WAS IT A PARTICULAR FLAVOUR PROFILE OR TEXTURE YOU WERE AIMING FOR?

Our mission was to create a truly natural product, lovingly crafted with time, care, and attention. We sought nothing short of perfection, eager to share this exceptional experience with delighted Mānuka Honey lovers worldwide. Discover the magic woven into every jar of New Zealand’s most awarded Mānuka Honey.